Emerica


(2 products)


The Frenchman Pierre-André Senizergues, after launching the ETNIES adventure in the United States in 1986, designed the Emerica footwear brand ten years later in 1996. The company quickly became a cult brand for skateboarding enthusiasts in the late 90s.

Building on all the know-how of the “Sole Technology” group that Pierre-André has managed since the beginning with the Etnies, Es footwear and 32 snowboard brands, the emerica brand offers skaters a wide choice of quality skate shoes with maximum comfort, a refined design.

To highlight his new brand, Pierre-André Senizergues designed a high-quality Emerica skate team, with Andrew Reynolds at the head. In 1997, the brand released its first feature film Skate with the video “Yellow”. Then followed several nuggets of footage with the videos This Is skateboarding in 2003, Kids in Emerica in 2005, Stay Gold in 2010 and more recently Made chapter one in 2013 and Made chapter Two in 2016. These Emerica skateboarding videos were the opportunity to see the entire Emerica team in their works with impeccable and creative runs from skaters like Bryan Herman, Collin Provost, Ed Templeton, Jerry Hsu, Leo Romero, Kevin Spanky Long and Justin Figueroa.

The legendary products of the skate shoe brand Emerica are of course all of Andrew Reynolds' pro shoes. The Skater from Atlanta, member of the Baker boys, has always provided positive criticism in the evolution of his skate shoes.

Hawaiisurf has formed a true friendship with Pierre-André Senizergues, as evidenced by his numerous visits to our Parisian skate shop, and we have always supported independent skate shoe brands.