Huf

HUF is a skater brand created by a skater for skaters. Driven by different influences, streetwear, skateboarding and sneaker fashion, the brand was founded in the early 2000s by skater Keith Hufnagel in California. Keith, an original New Yorker, has been skateboarding since his early years in the 80s in a city where the culture and practice of skateboarding is hardly accepted and generally associated with punk rock and hip hop culture. It is in this environment that Keith made his first kiffs. He would continue to practice his passion even more intensely in San Francisco when he moved there in 1992, until he became a pro skater. After touring the world, he will return to San Francisco with the idea of opening his own skate shop. With skateboarding in his blood, he does not see this sport as a simple hobby but as a true art of living which brings together skaters, artists, performers, musicians, photographers and other enthusiasts of various cultures and social origins. It is with this vision that he opens his shop. A new kind of concept, it brings together all the most respected skateboard, streetwear and sneaker brands in one place. With the success of the store, Keith Hufnagel quickly decided to launch his own clothing line directly inspired by his skate, street and sneaker influences. It will be HUF as the name of his shop and his nickname in the middle.

HUF characteristic is to offer quality products first designed for skateboarding with materials resistant to all stunts. All the products are also tested before launch by the skaters themselves. But it is also a vintage design "taking inspiration from the past and the present to create the future" with New York and Californian influences. A good mix of genres.

Respected in the world of fashion and skateboarding, the brand is also embarking on beautiful collabs with other major brands such as Vans or Nike or even Snoop Dogg in another genre.

Sophistication and nonchalance are the words of the designer to describe the HUF spirit. A spirit that comes in pants, wide shorts, patterned t-shirts, hoodies, bags and skateboards, but also many models of socks and caps, all stamped with the HUF logo.

To keep its core and authentic spirit, the brand takes care of its distribution and you cannot find it everywhere. Hawaiisurf is among the few retailers in the Paris region where you can find a wide selection in store or on our website online shirt HUF , jackets HUF and above the inevitable caps HUF , strong and super stylish but also skate collection Huf shoes.

Don't miss out on new HUF collections and regular collabs at Hawaiisurf.