Tecnica, the iconic and unbeatable brand since 1960

The TECNICA brand was born in the 1960s with a small store specializing in work shoes .

Over the years, the brand has built a reliable and solid reputation by becoming one of the biggest brands in the world market for sports shoes, outdoor shoes but also ski boots .

To reach this height, the leadership of the brand is mainly based on its capacity for innovation , superior quality of the design of its materials using the best technologies developed by the R&D department .

From 1970 , when the first bi-injected plastic TECNUS ski boot was launched on the market, to the latest patented technology , CAS (Custom Adaptive Shape), Tecnica has been the brand that best adapts to the the entire market ranging from very technical boots for professionals to ski boots for beginners .

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