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Etnies was originally a French brand of skateboard shoes founded by the brothers Guy & Yvon Rautureau in the heart of Maine & Loire in Cholet. Originally the brand was called Etnics, but had to quickly change its name due to a similarity to an already registered trademark. Etnies footwear, despite a delicate start on the North American continent, took off thanks to the talented skateboarder Pierre-André Senizergues during 1989.

Etnies designed the first true pro-model skate shoe for Natas Kaupas! It was not until the mid-90s that the brand took off and became very successful and became independent from its two original founders.

The Etnies company is a brand of the Sole Technology group whose other brands such as Es footwear, Emerica footwear and Thirty Tow snowboard make up the group still controlled by Pierre-André Senizergues.

Etnies is above all a large audience of amateur skateboarders, but also multi-sport practitioners, such as FMX enthusiasts with products in collaboration with the Metal Mulisha crew, but also for all BMX practitioners!

More modern skate shoes with running inspirations like the Etnies Scout are now iconic models from the French brand. Quality pro model skate shoes like the Etnies Marana or Etnies Kingpin are some of the best etnies men's shoes and etnies sneakers.