Picture Organic Clothing

Picture Organic Clothing, or Picture to its friends, is the French brand that has made a name for itself among the major international brands in the world of board sports and outerwear. Hawaiisurf is proud to have been part of this success story from the start!

Founded in 2008 by three friends with a passion for snow sports and snowboarding in particular, the brand with the famous fir tree logo conveys strong values dear to the founders: eco-friendly design and manufacture, a design that is instantly recognizable thanks to the use of colorblocking, and flawless technical features that have nothing to envy older rider brands.

It's these values that have made Picture the brand of choice for snowboarders, skiers and outdoor enthusiasts in general.

Inspired by nature and sharing, Picture designs eco-friendly clothing lines, a veritable mix of technical garments with stylish cuts and colors. The new 2023/24 winter collection, available now from Hawaiisurf, offers a range of ski & snow clothing in trendy geometric or American workers designs, combined with pop, flash or psychedelic colors that will delight fashionistas on the ski slopes. All ranges are designed to mix and match to satisfy every taste and color!

It's up to you to create your own mix and match for a ski suit that won't go unnoticed!

Unstoppable on the ski slopes, the brand quickly diversified into more streetwear products to move from the mountains to the city and establish its image in the urban skate landscape. Beanies, backpacks, shorts, thick jogging suits, T-shirts or sweatshirts, picture caps - picture style is everywhere! Men, women, children - there's something for everyone!

Picture also offers neoprene wetsuits.

As you can see, Picture Organic Clothing is more than just a winter sports brand: it's a true lifestyle! A perfect combination of a taste for adventure, nature, sharing and fun, with a genuine eco-responsible dimension.

In addition to 100% recycled materials in ski pants and jackets, Picture also offers helmets made from car bumpers. It also gives a second life to your worn-out backpacks, thanks to a clever construction that's thought out down to the smallest detail! With a flick of the scissors, your old picture organic backpack is transformed into a toiletry bag and laptop cover! The brand also offers a range of accessories(fashion & lifestyleaccessories ) and luggage.

Freeride or freestyle fans, don't wait any longer to renew your riding gear! For a sustainable, responsible purchase with no compromise on technical features, go to Picture !

Hawaiisurf, a partner of the brand since its creation, has selected the best Picture organic products to meet your needs: men's and women's ski jackets, ski pants, ski gloves, ski neck warmers. What's more, we're offering a promotion on the purchase of a complete ski outfit (ski picture pants and ski picture jacket at a reduced price) while stocks last!