See more
Analog Clothing: between streetwear and board sports culture
Analog Clothing is a brand from the Burton world whose identity is shaped by the meeting of snowboarding and street culture.
Since the early 2000s, Analog has developed an approach to clothing that combines functionality, contemporary cuts, and influences straight from board sports.
Snowboarding, skateboarding and surfing have all helped shape an identity that goes far beyond clothing designed solely for the mountains.
At HawaiiSurf, Analog fits right in with our streetwear world.
Analog and Burton
Analog is part of the Burton world.
The brand was developed with the idea of exploring a different approach to clothing, combining Burton’s snowboarding expertise with more urban influences.
This close connection explains why Analog is also regularly referred to as Burton Analog or Analog by Burton.
Analog since 2001
Burton dates the beginnings of Analog to 2001.
The brand has developed an identity that combines technical clothing with street influences.
Over the years, Analog has explored different silhouettes, fabrics, and constructions while maintaining a strong connection to snowboard culture.
Analog and street culture
L’s DNA isn’t limited to the mountains.
Streetwear, skateboarding and urban culture more broadly have strongly influenced the brand’s aesthetic.
This blend of performance and everyday clothing is one of the features that define Analog.
Analog and snowboarding
Snowboarding remains at the heart of Analog’s story.
Its connection to Burton allows the brand to develop clothing closely tied to riders’ needs while paying particular attention to its aesthetic.
This approach explains Analog’s historic positioning between technical outerwear and streetwear.
Analog and skateboarding
Skateboarding also helped shape Analog’s visual identity.
The cuts, graphics, and street-inspired approach of some collections draw on codes found in skate culture.
Analog thus evolved in an environment where the boundaries between snowboarding, skateboarding, surfing, and streetwear are intentionally fluid.
Analog and surfing
Surf is also part of the brand’s historic influences.
When Analog developed its identity in Southern California in the 2000s, its connection to surf, skate, and snowboarding helped expand its world beyond the mountains.
This shared boardsports culture remains an important part of understanding Analog’s aesthetic.
Analog Streetwear
Le streetwear Analog reprend cette rencontre entre culture glisse et vêtements du quotidien.
These pieces can be worn off the slopes and fit naturally into a casual wardrobe.
Also check out our full selection of men’s streetwear.
Men’s Analog clothing
Men’s Analog clothing is designed for fans of looks inspired by snowboard and street culture.
Sweatshirts, hoodies, and other lifestyle pieces bring the brand’s graphic world into everyday outfits.
The choice then mainly depends on the fit, fabric and style you're looking for.
Analog sweatshirt
The Analog sweatshirt is an easy-to-wear addition to any streetwear wardrobe.
Worn on its own or under a jacket, it works just as well for everyday wear as it does before or after a session.
Depending on the collection, Analog plays with volume, graphics and details to maintain its identity.
Analog hoodie
The Analog hoodie combines the classic silhouette of a hooded sweatshirt with the brand's boardsports world.
It can be worn with loose pants, jeans or a more technical outfit, depending on the season.
Fit remains an essential factor in achieving the look you want.
Men's Analog sweatshirt
A men's Analog sweatshirt can be worn as a midlayer or as the main piece in a streetwear outfit.
The fit, fabric weight and composition vary by style.
We therefore recommend checking the specifications of your chosen model to determine how to use it and how warm it is.
Discover all our men's sweatshirts.
Analog and loose fits
Roomy silhouettes are among the styles regularly explored by Analog.
Burton is now showcasing loose fits and baggy silhouettes in the Analog world.
These fits are part of an aesthetic directly influenced by the evolution of snowboarding and streetwear.
Analog and baggy style
The return of oversized fits in streetwear and snowboarding is a particularly good match for Analog's identity.
A baggy fit adds more volume and creates a more relaxed silhouette than a fitted garment.
However, the fit depends on the model, so always check the fit listed on the product page.
Analog Technical Fashion
L'Analog Technical Fashion expression was part of the brand's identity for a long time.
It sums up a core idea: functionality and aesthetics don't have to be mutually exclusive.
Analog seeks to bring fashion and street influences into clothing rooted in boardsports culture.
Design Unlikely Futures
Design Unlikely Futures is one of the expressions associated with Analog's creative world.
It reflects the brand's desire to experiment with shapes, construction and the traditional codes of snowboarding apparel.
This approach helps set Analog apart from a standard clothing line.
Analog: snowboarding or streetwear?
Analog belongs to both worlds.
Its history is deeply rooted in snowboarding and Burton, but the brand has also developed collections heavily influenced by streetwear, skateboarding and surfing.
An Analog piece can be designed for the mountains, everyday wear, or a mix of these influences, depending on its design.
How to wear Analog every day?
Analog clothing is easy to work into a streetwear outfit.
A sweatshirt or hoodie can be paired with jeans, cargo pants or a looser fit.
To keep the brand's boardsports spirit, simple, laid-back outfits work particularly well.
Analog for a skate and snowboarding look
The blend of skate and snowboarding influences is precisely one of the brand's strong points.
For example, a roomy sweatshirt, loose pants and sneakers can create a silhouette that fits right in with this world.
L's goal isn't necessarily to recreate a technical snowboarding outfit, but to draw on the visual codes of this culture.
How to choose an Analog sweatshirt?
Start by looking at the fit.
A regular fit will keep the silhouette relatively classic, while a loose or oversized fit will add more volume.
The material, thickness, whether it has a hood and the product features can then help you narrow down your choice.
What size Analog should you choose?
The size depends on the style and the look you want.
If the garment already has a loose or baggy fit, choosing your usual size may be enough to get plenty of room.
Always check the size guide and fit details for the Analog style in question before choosing.
Analog for transitional seasons
An Analog sweatshirt can be especially practical during transitional seasons.
It can be worn on its own when temperatures are mild or as an extra layer when it's cooler.
The material and fabric weight, however, determine how warm each style actually is.
Analog after a session
L's world naturally lends itself to the moments before and after a session.
After skateboarding, surfing or a day of snowboarding, a sweatshirt or hoodie lets you switch to a more casual outfit while staying true to the board sports aesthetic.
This versatility helps bring Analog closer to streetwear.
How do you care for an Analog garment?
Instructions may vary depending on the garment's composition.
Always refer to the garment's care label to choose the right temperature and wash cycle.
For printed sweatshirts, turning the garment inside out before washing can also help limit direct friction on the graphic.
Analog at HawaiiSurf
Discover Analog at HawaiiSurf with a selection of clothing directly inspired by board sports and streetwear culture.
From its snowboarding heritage to its skate and surf influences, Analog offers a world that brings together urban style and board sports culture.
Explore our world of streetwear, discover our selection of men's streetwear and check out all our men's sweatshirts.
