50 years of passion serving 3 generations
Since 1976, HawaiiSurf has been supporting those who live for sliding.
Skateboard, snowboard, surf, ski, roller, outdoor… long before these disciplines became trendy, they were already our daily life.
Born in Ivry-sur-Seine, at the gates of the 13th arrondissement of Paris, the brand was built around a simple belief: to offer technical, authentic gear selected by enthusiasts.
50 years later, the story continues.
With the same demand. The same sharp eye. The same passion.
1976: The beginnings of a culture
At a time when skateboarding was still just a whisper from California, HawaiiSurf was already bringing the ride spirit to France.
In the 80s, we were among the first to introduce snowboard culture in France, distributing the first old-school Burton boards.
A pioneering era. A founding mindset.
From Paris to the Atlantic
The website was launched in 1997, making HawaiiSurf one of the first French experts in online sales in the world of sliding sports.
Years go by, the community grows.
- 2017: opening of the stores in Mimizan and Saint-Jean-de-Luz
- 2019: second Paris store dedicated to skate and roller
- Headquarters located in Bayonne, in the heart of the Basque Coast
Today, HawaiiSurf connects Paris to the Atlantic.
City and ocean. Asphalt and waves. Snow and concrete.
Winter: pioneering DNA
Snowboard, ski, splitboard, backcountry skiing…
Winter has been part of our story since the 80s.
From the first boards to cutting-edge technical equipment, we have supported the evolution of winter sliding, always with a demanding and consistent selection.
Because a successful session starts with reliable gear.
And ends with engraved memories.
The ocean: living roots
Located on the Atlantic coast, HawaiiSurf lives to the rhythm of the tides.
Surfboards, bodyboards, wetsuits, technical accessories…
Over 200 models for all levels, from beginner to experienced rider.
Here, riding is not a trend.
It’s a culture.
Urban sports: the origin
Skateboarding is the starting point.
For nearly 50 years, HawaiiSurf has maintained strong relationships with historic brands and the most influential labels in the urban scene.
Skateboard, longboard, quad roller, freeskate…
Assembling your board, choosing your wheels, mounting your trucks — this has been part of our daily life for decades.
Streetwear & lifestyle: the Californian soul
Our DNA comes from the ride culture.
Our style too.
From historic labels to the trendiest brands of the moment, HawaiiSurf offers a demanding streetwear selection, inspired by urban cultures and California.
Equipping to ride.
Dressing to live.
2026: An anniversary year
This year, we celebrate 50 years of history.
Not with a simple number.
But with a series of events, exclusive offers, iconic products, and surprises throughout the year.
Every month, a new page of our story will be revealed.
Archives. Collaborations. Special selections.
And always the same passion.
And this is just the beginning.
Surprises await you throughout the year: limited editions, exclusive benefits, special events, and a few nods to our history that only the most attentive will discover.
To not miss anything from this exceptional year, sign up for our newsletter below.
Be part of those who will experience the 50 years from the inside.