What if we told you that Black Label Skateboards is the brand that invented or at least modernized shapes for 80s tricsk, with No comply, Slappies and above all the skateboard board label that designed the first "non-popsicle board shapes"?
John Lucero is the former pro skateboarder and founder since 1988 of the skateboard and skate gear brand Black Label ! He can proudly boast that his company has remained 100% independent since 1990... able to claim the label of skate brand "by skateboarders for skateboarders". John Lucero is recognized by the skateboard scene for being a passionate skateboarder who thinks more about a skater's wellbeing on a skateboard than his wallet...
Like brands such as Independent Trucks , Powell Peralata and Sims skateboads, the Black Label brand marked the end of the 80s and the skate rebel movement, before plunging with style and confidence into 90s skateboarding, while remaining neutral in the face of the skateboard industry's media and monetary craze.
Thanks to legendary skateboarders such as Jason Adams, Chris Troy, Omar Hassan, Jake Reuter, Peter Watkins and Adam Alfaro, Black Label Skateboards has become a major player in the world skateboarding industry...
The brand remains "robust" both in its image and in its quality sk8 decks... which are widely appreciated for their "Thrasher" design and robustness in a practice with big Hammer, and skate in Pool!
