Oxbow

Oxbow: an iconic French surf and board sports brand

Oxbow is one of France's historic brands in the world of surfing and board sports. Founded in 1985, it has spent decades creating clothing inspired by the ocean, the mountains, travel and the outdoors. Its identity took shape alongside surfing and snowboarding, two cultures that have profoundly influenced its style and visual universe.

Today, Oxbow clothing blends this heritage with a contemporary wardrobe of T-shirts, sweatshirts, shorts, trousers, jackets, boardshorts and accessories. The brand also creates mountain apparel and special collections that revisit its archives or feature work by artists.

At HawaiiSurf, browse a selection of Oxbow clothing and accessories for men and women, and explore the different facets of this iconic board sports brand.

Oxbow, a French brand founded in 1985

The story of L'Oxbow began in France in 1985. From its early days, the brand grew around the emerging board sports cultures: surfing, snowboarding, travel, and the search for wide-open spaces all helped shape its identity.

This dual influence of ocean and mountain gradually became one of Oxbow's signatures.

The brand is about more than just style. Its identity is rooted in a culture where sport, adventure, photography, graphic design, art and lifestyle are closely intertwined.

Decades later, this heritage gives Oxbow a rich history to draw on as it continues to develop new collections.

Which Oxbow clothes should you choose?

The Oxbow wardrobe covers a range of uses, from everyday wear to board sports. When choosing, start by considering the season and how you plan to wear it.

Oxbow T-shirts are one of the brand's essentials. Plain, logo or graphic styles vary by collection, making it easy to find your surfwear look. Wear them on their own in summer or under a sweatshirt and jacket when temperatures drop.

Oxbow Sweatshirts extend this world with pieces suited to cooler days. Depending on the style, choose a hoodie or a crew neck sweatshirt. They have long held a place in surf, skate and snowboard wardrobes.

For summer, Oxbow Shorts make it easy to put together a relaxed look for everyday wear, vacations and days spent by the ocean.

Oxbow clothing for men and women: a collection inspired by board sports

Searches for Oxbow men’s and Oxbow women’s clothing reflect the diversity of the brand’s collection. Its aesthetic goes beyond clothing designed specifically for sport: it extends into surfwear, lifestyle, outdoor and streetwear.

Tees, sweatshirts, pants, shorts and jackets make it easy to put together different looks around the brand.

To broaden your search beyond Oxbow, HawaiiSurf’s men’s streetwear and women’s streetwear collections also let you compare different brands from surf, skate and board sports culture.

Oxbow surfwear: a style rooted in surf culture

The term surfwear refers to a clothing style that developed around surfing and the ocean lifestyle associated with it.

Oxbow is an integral part of this story. Its logos, colors, graphics and clothing have accompanied generations of board sports enthusiasts and helped shape a distinctly French surf aesthetic.

Contemporary surfwear, however, is no longer limited to the beach. Graphic tees, sweatshirts, pants and jackets are now worn every day and blend easily with streetwear and outdoor influences.

This evolution explains why Oxbow can appeal today to both surfers and those drawn to the aesthetics and culture surrounding board sports.

Oxbow Boardshorts: surf heritage in and out of the water

Boardshorts are one of the garments most closely associated with surf culture.

Unlike classic lifestyle shorts, these are designed for use in the water. Fit, support and freedom of movement all become important factors for enjoying a session.

Oxbow Boardshorts let you embrace this side of the brand, closely tied to the ocean. They’re perfect for surfing, swimming and beach days, while staying true to the brand’s visual identity.

For everyday wear and activities out of the water, a classic pair of Oxbow shorts will generally be a better fit.

Oxbow Jackets and Pants for Everyday Wear

As temperatures drop, the Oxbow wardrobe lets you layer up.

The Oxbow Jackets complement tees and sweatshirts and can be chosen according to the season, the level of warmth you need and the weather conditions.

Pants, jackets and sweatshirts let you keep the brand's surfwear identity all year round, long after summer.

Always choose based on each product's specific features: fit, composition, fabric and functionality can vary from one style to another.

Oxbow Ski & Snow: From the Ocean to the Mountains

The mountains also hold an important place in Oxbow's history. The growth of snowboarding and snow culture helped shape this unique identity, spanning waves and peaks.

The Oxbow Ski & Snow Clothing carries on this heritage with products designed for winter conditions and mountain sports.

When choosing an outfit for skiing or snowboarding, look beyond style. Waterproofing, breathability, insulation, fit and freedom of movement are all important features, depending on the conditions and your skill level.

It's also worth distinguishing between an Oxbow lifestyle jacket and one specifically designed for the mountains: they may not offer the same uses or performance.

Vintage Oxbow: why is 80s and 90s style making a comeback?

The return of vintage surfwear has brought iconic action sports brands back to the forefront of many contemporary trends.

For Oxbow, this aesthetic has a special legitimacy, since the brand was founded in 1985 and helped shape this culture. The logos, graphics, colors and silhouettes now considered retro are genuinely part of its heritage.

This history allows Oxbow to revisit its archives and create collections that bridge different generations.

Fans who discovered the brand in the 80s or 90s will recognize familiar references, while a younger generation is discovering these codes through the return of retro surfwear and vintage streetwear.

Special Collections and Collaborations Oxbow

L’s world of Oxbow is about more than just clothing categories. The brand also explores its heritage and culture through a range of special collections.

The Tribute Collection revisits its surfwear heritage, while the Collector Collection explores its iconic codes and archives.

Collaborations bring Oxbow’s identity into conversation with different creative worlds. Art, illustration, surf culture and ocean conservation can all inspire capsules with their own distinct identity.

This diversity helps maintain a connection between the brand’s history and contemporary design.

How does Oxbow fit?

Oxbow clothing sizes vary by category, model and, above all, fit. An oversized T-shirt, a regular-fit sweatshirt, pants and a jacket can’t be compared based on the size shown on the label alone.

Before placing an order, check the size guide and the information on each product page. Also consider the fit you want: slim, regular or more relaxed.

For jackets and mountain clothing, consider the layers you plan to wear underneath to ensure you have enough freedom of movement.

How to choose Oxbow clothing

Start by deciding how you plan to use it. For everyday wear, T-shirts, sweatshirts, pants, shorts and jackets make it easy to put together a surf-inspired outfit.

For surfing or spending time in the water, choose a product designed specifically for that purpose, such as boardshorts. For the mountains, choose Ski & Snow clothing with technical features suited to the conditions.

Material, fit, season and style are the main criteria to compare.

This approach helps you choose Oxbow clothing for its actual features, not just its graphics or logo.

Shop Oxbow at HawaiiSurf

HawaiiSurf has been supporting action sports enthusiasts since 1976. Surfing, skateboarding, snowboarding, streetwear and outdoor pursuits are all part of a world where Oxbow naturally holds a historic place.

This collection brings together the Oxbow clothing, accessories and pieces currently available, making it easier to discover the brand and compare its different ranges.

Whether you’re looking for an Oxbow T-shirt, a sweatshirt, shorts, a jacket, boardshorts, ski clothing or a piece from a special collection, HawaiiSurf lets you explore the different sides of this French brand’s wardrobe.