Poc

Founded in 2005 in Sweden, POC is a specialist manufacturer of protective equipment and clothing for snow sports and cycling. You'll find high-performance helmets, goggles and sunglasses featuring technologies such as the partnership with ZEISS, a specialist in sunglasses that adapt perfectly to changing light conditions for unrivalled comfort, offering excellent tint consistency for natural vision, as well as polarized lenses for more extreme light conditions, and body protection accessories such as back protectors known for their optimal strength and lightness.

The brand's values are objective and realistic, and its aim is to " Protect lives and reduce the consequences of accidents for athletes and anyone motivated to be one ". A leader in protection, the brand will design quality protection year after year, developing innovative and ingenious products offering undisputed relevance in all the activities on offer.

Sharing is key, and the brand knows it! That's why POC has decided to create two scientific forums called POC Lab and WATTS Lab. This revolutionary idea brings together in one place specialists in research, medicine and safety, with the aim of advising on new research and trends, so as to be as close as possible to consumers and achieve optimum quality of service.

Above all, the POC brand remains innovative, having built a solid reputation for its highly specific scientific approach to breaking with convention and aiming ever higher and harder forinnovation in sports protection.

The best athletes are equipped by the brand. Indeed, the world's sporting elite - world champions, Olympic medallists and amateurs alike - write the brand's pages with their many successes. The brand has won 60 international awards for safety,innovation and design, including the prestigious " Brand of the Year " award for the bicycle industry.

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