POC

Founded in 2005 in Sweden, the brand POC is the specialized brand in the manufacture of protective equipment and clothing for snow sports as well as cycling. You can find high-performance protective helmets or even masks and goggles equipped with technologies such as the partnership with the brand ZEISS, a specialist in sunglasses lenses that will perfectly adapt to changes in brightness for unmatched comfort offering excellent color consistency for a natural vision but will also be equipped with polarized lenses when lighting conditions become more extreme, as well as body protection accessories such as back protectors known for their optimal resistance as well as their lightness.

The brand's values are only objective and realistic, its goal will be to "Protect lives and reduce the consequences of accidents for athletes and anyone motivated to be one". Leader in terms of protection, the brand will design year after year quality protections by developing innovative and ingenious products offering undeniable relevance in all proposed activities.

Sharing is key, and the brand knows it! That is why POC decided to create two scientific forums called POC Lab and WATTS Lab. This revolutionary idea brings together in one place the research specialists, in medicine as well as in safety, aiming to advise on new research and trends in order to be as close as possible to consumers to achieve optimal service quality.

The POC brand remains above all innovative, as it has built a solid reputation for its very specific scientific approach unique to the brand, aiming to break conventions in order to always aim higher and stronger in sports protection innovation.

The best athletes are equipped by the brand. Indeed, the sporting elite from around the world, whether world champions, Olympic medalists, or amateurs, write the pages of the brand through their numerous successes. The brand has received nothing less than 60 international awards in terms of safety, innovation, and design, including the prestigious "Brand of the Year" award for the cycling industry.

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