Pride


(4 products)


If every surf shop in France could do like you Hawaiisurf, sell bodyboards Pride ! It was with this phrase that a customer once told us about the reputation and image of this French bodyboard brand, founded in 1990 in Biarritz in the heart of the Basque Country, facing the Atlantic Ocean and its many hollow waves...

Imanol Arrizabalaga & Gérémy Majo, two locals, wanted to combine their passion for bodyboarding with the design of quality, innovative bodyboarding gear for the early 90s. Thus the Pride brand was born of their shared imaginations, and for the first 3 years began production directly in Biarritz with in-house shapes.

Bringing freshness and a desire to produce innovative performance equipment, Pride quickly gained a foothold on the French market before relocating its production to the heart of the world's best factory for bodyboards and other equipment such as neoprene wetsuits, fins, leashes and bodysurfer accessories, in Indonesia, where other cutting-edge brands such as Sniper , Versus and Hydro are produced.

Every good surf club and board sports specialist will always offer you the best from Pride bodyboard. Just like great surfers like Pierre Louis Costes, winner of the world championship on several occasions against Australians and Americans, you too can take the time to choose the best bodyboard equipment, one of the leading disciplines, like its big brother surfing, in the world of water sports.

Pride designs and develops all its products at the heart of the Pride Lab in Anglet, pushing back the limits of board construction, as well as fins and leashes. Comfort and modernity are the two key elements of every Pride Bodyboard production. Forget your old pair of fins Viper or Churchill and opt for the new Pride Vulcan, which offers comfort, speed, performance and the best water flow yet...

Surfing our online shop and surf club Hawaiisurf Bodyboard, we offer you the latest boards, including Pierre-Louis Costes' pro model board "The Heartbreaker", and the ability to modify your stringer thanks to the ISS brand. So you can enjoy hybrid boards with PE, PPE or NRG profiles all season long. The Pro bodyboard is our guarantee of the best performance in the water.

At Hawaiisurf, partner of Pride Bodyboards, we'll help you make the right choice with our bodyboard buying guide, which will teach you how best to choose your bodyboard?

We still offer a loaf of bread from Wax for every Pride bodyboard pack purchased, as well as a 10% discount on the bodyboard, leash and body cover!