Pride


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If all the surf shops in France could do like you Hawaiisurf, selling Pride bodyboards! It was with this sentence that one day a customer made us understand the reputation and image that this French bodyboard brand, founded in 1990 in Biarritz in the heart of the Basque Country facing the Atlantic Ocean and its many hollow waves, conveys...

Imanol Arrizabalaga & Gérémy Majo, two locals, wanted to combine their passion for bodyboarding with the design of high-quality and innovative bodyboard equipment for the early 90s. Thus, the brand Pride was born from their shared imagination and began producing during the first 3 years directly in Biarritz with in-house shapes.

Bringing freshness and a commitment to producing high-performance and innovative equipment, Pride quickly gained momentum in the French market before relocating its production to the heart of the world's best factory for Bodyboard and other gear such as wetsuits, fins, leashes, and bodysurfer accessories, in Indonesia, where other specialized brands like Sniper, Versus, and Hydro also manufacture.

Every good surf club and sliding specialist will always offer you the best from the Pride bodyboard brand. Just like great practitioners such as Pierre Louis Costes, multiple-time world champion against Australians and Americans, you too should take the time to choose the best bodyboard equipment, one of the flagship disciplines like its big brother Surf, in the world of water sports.

Pride designs and develops all its products at the heart of the Pride Lab in Anglet, pushing the limits of board constructions, as well as fins and leashes. Comfort and modernity are the two key elements of every Pride Bodyboard production. Forget your old pair of Viper or Churchill fins and opt for the new Pride Vulcan pair, which offers comfort, speed, performance, and the most advanced water flow to date...

Surf our online shop and Hawaiisurf Bodyboard surf club, we offer you the latest boards including the pro model boards by Pierre-Louis Costes "The Heartbreaker", and the ability to modify your stringer thanks to the ISS brand. So you have hybrid boards with PE, PPE, or NRG profiles all season long. The Pro bodyboard is our guarantee, to offer you the best performance in the water.

At Hawaiisurf, partner of Pride Bodyboards, we offer tutorials to help you make the right choices thanks to our bodyboard buying guide, which will teach you as best as possible how to choose your Bodyboard.

We always offer Waxed bread for every Pride bodyboard Pack purchased, as well as a 10% discount when choosing the bodyboard, leash, and body cover!