The "RAINS" ready-to-wear brand was born in 2012 in the heart of Denmark, the country that every season wins the award for the best place in the world to live... And yet it's a country on the borders of Scandinavia and Northern Europe, where the cold, rain and lack of light are constantly underlined, so how do we go about living happily? Well, we equip ourselves with a piece from the Rains coat streetwear collection...
The brand is of course present in Denmark's capital, Copenhagen, but also with a unique concept store in the founding city of Aarhus, where the company's headquarters and entire design and laboratory facilities are located.
Rains is best known for its modern take on iconic fashion and utility garments such as windbreakers and waterproof parkas. You can easily switch from a style associated with sportswear to more prestigious menswear and womenswear with a trendy, classy look.
The company offers products with incredible mesh quality, partnering on certain pieces with major labels such as Gore and its mythical Gore Tex membrane, known for its breathable, quilted lining system offering first-rate waterproofing.
Some slightly chauvinistic Bretons will tell you that the rain jacket was invented by them, along with the classic yellow ciret known to the most fashionable wardrobes. Rains is clothing to make sure you have a good day through the showers, or to set off on a trekking adventure with a pair of hiking boots and a waterproof sleeping bag.
Whether you're into anoraks, denim jackets, bomber jackets or hiking jackets, Rains will always offer a quality choice of sportswear and streetwear fashion products in premium material designs such as denim, down, polyamide and water-repellent fabrics.
You can now ditch your old technical jackets from Superdry or Decathlon and opt for this new brand that combines style and technicality. Rains coat is the "raincoat" brand on trend in all the world's major cities. From Paris to New York to Tokyo, the brand has a remarkable growth and presence with products of choice.
As well as a rain poncho or a men's soft shell jacket, check out our new range of backpacks, duffle bags and travel bags Rains, which feature the same materials, quality and color codes as our cold-weather range...
